CASE STUDY

BUILDING MOMENTUM WITH TEAM PURPOSE

Splendid Research, headquartered in Hamburg, Germany, is an international market research firm employing 50 professionals across Europe. Specializing in qualitative and quantitative research, the company delivers tailored insights through advanced algorithms and proprietary panels in over 70 countries.

Our engagement involved guiding their Research Team through a period of transition, addressing internal dynamics and strategic changes.

OUR OBJECTIVES

  1. Unite as a Team: Build a strong sense of team purpose that resonates within the team and aligns with the company objectives.

  2. Team Empowerment: Foster a shared responsibility culture and empowerment from the bottom up.

  3. Build Trust & Cohesion: Establish a foundation of open communication, empathy and understanding.

THE PROCESS

  • Introduced the coaching process, setting clear expectations and creating alignment among team members.

  • Conducted one-on-one interviews and utilized the TeamConnect 360 assessment by Peter Hawkins, focusing on stakeholder expectations, team dynamics, and operational challenges.

  • Workshop 1: Establishes a foundation of mutual understanding through diagnostic review, norm-setting, and trust-building to create a safe, cohesive team environment.

    Workshop 2: Defines the team’s values, cultural norms, and individual roles, fostering alignment and a collective team identity.

    Workshop 3: Connects each team member's contributions to the broader mission through storytelling, enhancing purpose and a shared vision.

    Workshop 4: Builds a culture of respect and emotional connection by encouraging genuine recognition and gratitude among team members.

  • Between workshops, we provided ongoing coaching and support to ensure long-term success of the team.

CELEBRATING THE WINS

  • Aligning on Team Purpose

    Aligning on Team Purpose

    The team united around a team purpose that aligned with the company goals and individual contributions.

  • Enhancing Communication

    Enhancing Communication

    Improved open dialogue and understanding of team members’ perspectives, fostering deeper connections.

  • Increasing Collaboration and Team Unity

    Increasing Collaboration and Team Unity

    Teammates came together as they openly discussed topics from a space of collaboration and empathy.

“The team coaching process transformed our dynamics, creating a unified purpose that truly resonates.

Meghan and Rose's guidance helped us deepen our trust, strengthen communication, and empower every team member to contribute from a place of shared responsibility and respect. This experience has laid a lasting foundation for collaboration and success.”

- André Wolff, CEO at Splendid Research

CONCLUSION

The team coaching process for Splendid Research resulted in significant improvements in team alignment, communication, trust, and collaboration. The structured approach and forum for open, honest and empathetic communication enabled the team to navigate challenges effectively, fostering a stronger, more cohesive group. The continued focus on empathy and shared leadership will ensure long-term performance and success.

READY TO SPARK YOUR TEAM MOMENTUM TOO?

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